Schema structured data generator
Verified against current specs{}
What the output means
The generator outputs JSON-LD for the selected type. Valid JSON-LD does not guarantee a rich result; structured data must accurately describe content that is visible on the page.
How to use this tool
- Choose a schema type.
- Fill the fields; required fields are marked.
- Review the validation notes (L1 to L4).
- Copy the JSON-LD, add it to your page, then test with Google Rich Results Test.
How the check works
Validation runs in layers: JSON syntax (L1), schema shape (L2), product rules such as required fields (L3), and Google guidance (L4). We never pre-fill ratings or reviews you have not collected.
Worked example
For a local business, provide name, address, and the most specific subtype. For an article, provide headline, author, and dates that match the visible page.
What this tool cannot tell you
We support a defined set of types: Organization, LocalBusiness, Article, BreadcrumbList, and WebSite. Adding structured data does not guarantee that Google shows a rich result.
Common questions
Will this give me rich results?
Not automatically. Valid markup is required, but Google decides whether to show a rich result.
Can I add a fake rating?
No. Only include reviews or ratings you have actually collected and can show on the page.
Official references
- Google: General structured data guidelines — verified 2026-11-01
- Schema.org — verified 2026-11-01
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