What Does A/B Testing Have to do with Machine Learning?
To some marketers, A/B tests are a no-brainer. After all, there's nothing like knowing which marketing content is preferred with your target audience, before sending it out to the masses.…
How One Marketing Agency Earns Radio, Local, and National Television Coverage
Most of us grow up with dreams of making it on TV or the local radio with headlines like "Local Man Does Good" or "Neighborhood Woman Breaks World Record". Unfortunately,…
What does ‘better’ mean?
It’s trickier than it sounds. It’s often conflated with ‘quality’ (which means consistent adherence to spec) and ‘luxury’ (which means it costs more than it needs to). Here’s the thing:…