While brand advertising on YouTube has been around for a while now, adopting the platform for direct response B2B advertising is relatively new. Unlike branding, direct response focuses on compelling…
What to do in the face of failure? What happens when you’ve done your best and it still doesn’t get the review, close the sale or win the race? One…
For my master's program at Syracuse University, we were required to attend two immersion weekends. These weekends were filled with networking events, guest speakers, and industry leader presentations. The goal…