Banner Ads Explained in 500 Words or Less
Let's talk about online advertising. Specifically, banner ads. You know the ones: when you're scrolling through your favorite website, (Today, mine is The New Yorker), and are greeted with one…
Welcome to The New Decade of Marketing
Marketers, welcome to 2020. This year begins the next decade of our profession. We can't predict everything that will change in the next ten years, but we can take a…
The 4 Reasons You Chose a Bad Company Name … Now What?
Picture the scene from the film The Social Network where a fast-talking Sean Parker (played by Justin Timberlake) glides into a lunch meeting with Mark Zuckerberg, Christy Lee, and Eduardo…
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