What’s an Organic Search & How Do You Report on It?
Last week, I was searching Google for athletic wear because I was in the market for some new yoga pants. As I was scrolling through the results, I saw Fabletics.…
7 Ways to Boost Your Hotel’s Local Rankings and Reap the Rewards
The hospitality industry is one of the most competitive out there, with the average hotel receiving more than 10,000 searches per month. With the rise of shared-space platforms such as…
5 Examples of Brands Newsjacking in 2019
Shortly after the announcement that Prince Harry and Meghan Markle were "stepping away" as senior members of the Royal Family, Madame Tussauds Wax Museum also made news by removing Harry…
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