What does ‘better’ mean?
It’s trickier than it sounds. It’s often conflated with ‘quality’ (which means consistent adherence to spec) and ‘luxury’ (which means it costs more than it needs to). Here’s the thing:…
What Is Local PR and How Does It Work? [Examples]
Let's face it — building brand awareness isn't the easiest task for a marketer. Trying to be a big voice in a field of so many is nothing short of…
How Low Can #1 Go? (2020 Edition)
Posted by Dr-PeteBeing #1 on Google isn't what it used to be. Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels…
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