Author: Ralph Connor

What to do in the face of failure? What happens when you’ve done your best and it still doesn’t get the review, close the sale or win the race? One…

To some marketers, A/B tests are a no-brainer. After all, there's nothing like knowing which marketing content is preferred with your target audience, before sending it out to the masses.…

For my master's program at Syracuse University, we were required to attend two immersion weekends. These weekends were filled with networking events, guest speakers, and industry leader presentations. The goal…