The free market is elusive
Free markets aren’t particularly common. At the baseball game, the snack vendors sell what the person with the concession tells them to sell. It’s a choice, but Hobson’s choice: take…
Banner Ads Explained in 500 Words or Less
Let's talk about online advertising. Specifically, banner ads. You know the ones: when you're scrolling through your favorite website, (Today, mine is The New Yorker), and are greeted with one…
Should You Fight for Featured Snippets in 2020?
Since Google introduced featured snippets in 2014, “position zero” has been considered one of the most coveted spots in SERPs. Featured snippets allowed websites to vie for extra traffic by…
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