The Top 10 Free Local SEO Tools [Updated 2020]

You’ve got your optimization checklist to complete, either for your own local business or on behalf of your client, and you’re wondering which free Local SEO tool will do the manual work for you.

We all love a freebie, but when it comes to the complex and multi-location world of Local SEO, the tool still has to be top-notch, so that you can sit back and trust that it’s doing the job you want it to.

In this reactive industry, you also want free tools that can give you a quick and accurate answer as soon as you’ve thought of the question. That’s why we’ve compiled the top 10 free local SEO tools in the industry so that you know where to turn.

Local RankFlux

BrightLocal’s own Local RankFlux is the only ranking fluctuation monitoring tool for local search. We track daily ranking movements across 14,000+ keywords to measure volatility and identify suspected algorithm updates. Get daily, weekly or urgent-only alerts so that you’re not left in the lurch the next time a Google algorithm update impacts local rankings.

Local RankFlux Screenshot


If you’re looking for a simple way to find a ZIP code, USPS allows you to search by street address, city, or state. You can also search using a ZIP code to find out which cities it covers. This tool comes in handy when analyzing how well businesses are ranking in particular neighborhoods, as these ZIP codes can be used in tools like BrightLocal’s Local Search Results Checker to view localized search results.

USPS ZIP Code Finder


Identify key issues that affect your business’ website and rankings with Siteliner. The free service allows up to 250 page searches per month, identifying duplicate content, broken links, and page power. You simply add the URL for the page you want to check and Siteliner does all the hard work for you.


Microdata Generator

Help Google understand the purpose of your web pages by adding structured data coding. Generate Schema code with ease using Google’s preferred Schema markup; JSON-LD. Simply fill in the table and Microdata Generator will build the code for you to copy and paste on your website.

Microdata Generator


Search for local sponsorship opportunities at scale with Zipsprout. You can automate city or topic-specific searches, save time by favoriting certain locations, and let Zipsprout’s matchmakers take care of the outreach. Perfect for local businesses that haven’t got the team or time to send hundreds of emails.


Da Vinci Tools Extension for Chrome

Da Vinci Tools for Chrome brings together a whole host of incredibly useful tools that make Google Analytics easier  to understand at a glance and more powerful to use. Bring a layer of colour to GA reports to gets insights quicker with a heat map on tables, highlight high and low points in overview graphs, and more.

Da Vinci Tools

Answer the Public

If you’re finding yourself stuck for content and research ideas, Answer the Public is where you want to be. Add your keyword and the tool will list all the questions customers have asked search engines such as Google and Bing, so that you can tailor your content around what your customers want to know. And there you have it, all the content ideas you need, grouped by query type, ready for you to increase traffic to your website.

Ask the Public

SERPTrends for Chrome

SEO Extension SERPTrends for Google Chrome is a lightweight SEO tool that shows dynamics for the search results within the search page: whether the website moved up, down in the SERP, just appeared (is “new”) or hasn’t changed its position. It also shows how many positions the website lost or raised compared to search you performed the previous day.


Google ID & Link Generator

BrightLocal’s Google ID & Link Generator allows you to easily find Google IDs and links for any local business that has a physical address. Get all the Google search, Google Maps, and Google My Business review links you need, instantly.

Google Link & ID Generator

Negative Review Removal

Negative Review Removal by AI and software company Objection Co was created to enable users to check the legitimacy of online reviews. Simply copy and paste the review in question into the free tool and you’ll receive a score generated by Objection Co’s algorithm, telling you how likely it is that the review will qualify for removal. According to Founder Curtis Boyd, the tool uses NLP data and AI/ML frameworks such as NLTK and BERT to identify illegitimate content.

Objection Co Review Analyzer

Are there any we’ve missed?

If you have any additional suggestions to share with the community, feel free to add them in the comments below!

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